CAT Productions has the challenge of mixing the Mercedes clientele and its Value services with the endearing idea of nostalgia.
Kochi-based CAT Productions showed off their prowess through their stylish commercials from their first attempt. The team has set its standards a notch higher each time and now the Mercedes-Benz Value Services announcement has put them on a pedestal, unrivaled and untouched so far.
As digital cinema experts, they maintain uncompromising quality in every work of art they weave through their video productions. Recently, Mercedes-Benz noticed this inimitable “CAT quality” and wanted to partner with CAT Productions for their Value Services advertisement.
Pre-publicity discussions with the Mercedes team revealed the most important element – the deployment of nostalgic memories that only a Mercedes can conjure up. Every car is a cornucopia of memories – moments worth reliving thousands of times in a lifetime. CAT Productions has the challenge of mixing the Mercedes clientele and its Value services with the endearing idea of nostalgia.
The theme was grounded in the ever-cherished father-daughter relationship with a refreshing tinge, and how an old Mercedes car brings back a fresh wave of bygone moments to them. The idea to get across was subtle – Mercedes’ value services and memory retrieval – both fused together with a delightful note.
“The father-daughter relationship told in commercials is very common. But it is always fresh and its value never fades. When we sat down with Mercedes-Benz and our x agency team, we focused on how to put the story into a canvas that fits a “Mercedes Benz customer” profile, especially when this particular film communicates the brand’s “value services” We have kept this thought in all aspects of On this basis, we selected the technicians, actors, locations, etc.,” says Chachu Jacob, who is both director and CCO of CAT Productions.
Behind the scenes video: