Doja Cat is the latest celebrity to announce the launch of her own label, following in the footsteps of names like Gigi Hadid.
Dubbed It’s Giving, the limited-edition line debuted over the weekend, with items including a crop top emblazoned with the text “YES”, in addition to a t-shirt featuring kitten graphics with the lettering “it gives”. Other wardrobe must-haves join the lineup, with a logo hoodie and matching track pants arriving in brown. The collection is complete with white flip-flops and a jock strap labeled “YES,” along with accessories like trucker hats, stickers, socks, and a tote bag.
To tease the official launch, Doja wore pieces from the collection in her latest look, accompanied by her new buzz cut with the Balenciaga Le Cagole bag in pink.
Take a closer look at the models above and head over to the It’s Giving website for the first delivery, now available for pre-order with shipping starting September 30.